March 9, 2005
[TC]² and MindWorks Multimedia Form Marketing Alliance
Cary , NC - [TC]² and MindWorks Multimedia Inc., a leading producer of video-based training and marketing multimedia, announced that the companies have form ed an exclusive marketing alliance. The agreement allows [TC]² to offer MindWorks' video, CD-ROM and DVD development services to its members and clients.
“Our members expect [TC]² to provide the latest technologies and manufacturing process improvements to help them maintain their competitive position,” says Jud Early , corporate vice president of [TC]². “Our alliance with MindWorks is another method of outreach to support our members' needs for high-quality, high-impact multimedia marketing and communications products and services.”
As a former division of [TC]², MindWorks brings extensive experience producing multilingual training and marketing programs for apparel manufacturers and equipment suppliers. These programs are custom designed to train workers on specific manufacturing procedures and to market new products or concepts to target audiences.
“After five years as an independent, employee-owned company, we are excited to reconnect with our form er parent company to serve the needs of the industry”, says Greg Rowland , president of MindWorks.
Founded in 1988 as a wholly owned division of [TC]², MindWorks was purchased by a group of employees in August 2000. MindWorks Multimedia designs and develops high-impact video-based multimedia training and marketing tools (CD-ROM, DVD, Web) for corporate and educational clients throughout North America. MindWorks specializes in customized marketing and communications media that help organizations meet operational and financial objectives. MindWorks has extensive experience producing multilingual and multicultural programs for the textile, apparel and pharmaceutical industries.
Both companies will remain independent entities and there will be no change in ownership or management of either company.
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