August 6 , 2004
BenchMark Announces New Test Marketing Campaign
Searcy, AR - Benchmark Clothiers, Inc. announced today the implementation of a new test marketing program. Kevin Lewis, president of Benchmark, revealed today the much anticipated program for the initial deployment of the 3D body scanning technology that is changing the Made-to-Measure business across the world.
Beginning August 1st, 2004 the body scanning system will begin appearing in men’s clothing stores around the country. “We will begin with deployment of 5 scanners in August in select markets across the country and then each month we will be placing more scanners in this program until the end of the year. “ said Lewis, “Our goal is to provide a real-time history of the success of the scanner for our potential clients to see. Up until now the body scanning system has been very cost prohibitive, but with the innovation of our partners at [TC]² and the hard work and dedication of our staff at Benchmark we will be able to provide the scanners during this test marketing program for as little as $800 per month.”
Benchmark has also been able to get concessions from their vendors to provide “spiffs” on the sale of each suit that can be credited to the retail outlets scanner lease. According to Mike Hulsey, Senior Vice-president of BenchMark, “We want to make this a ‘win-win’ situation for the vendor and for the retail affiliates who choose the 3D scanning system. Every venue in which we have placed the scanner to date the sales have been robust to say the least. We believe the retail partner could possibly reduce his scanner lease to virtually nothing by producing the volume of sales through the scanner that we believe are achievable.”
BenchMark is looking for a wide variety of types of stores to be involved in the test marketing. Men’s stores that sell both OTR and MTM, stores that sell to both men and women, and stores that sell men’s clothing but have never ventured into the custom market are welcome to apply to be in this test marketing program. All they need to do is go to the BenchMark website designed for retailers <http://www.benchmarkretailer.com> to get more information.
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