March, 2004
SizeUSA Report Released
Cary , NC USA - [TC]² has released its SizeUSA National Sizing Survey of a representative sample of over 10,000 individuals scanned in thirteen cities across the U.S. Body measurement data on scan subjects is grouped by gender, six age ranges, and four ethnic groups. Additionally, participant demographic information is provided in categories such as income, education, lifestyle, shopping preferences, etc.
Using [TC]²'s safe white-light based 3D body measurement technology, sizing data was captured and the anonymous data was analyzed for an understanding of the population's body shapes and sizes. Dissatisfaction with apparel fit is a major issue for shoppers. A comprehensive, valid size and shape survey of the U.S. population has not been done for over 30 years. The resulting data analyses from this study will benefit both manufacturers and consumers.
Jim Lovejoy, SizeUSA Director, comments, “ Looking over the 200+ measurements and 20 shapes recorded in this study, we can begin to appreciate the complexity of designing and producing clothes that fit well”.
Some general findings are:
58% of the women surveyed felt they were somewhat overweight to quite a bit overweight whereas only 42 % of men felt overweight.
We get larger as we get older. Men and women grow 3-5 inches in the waist and 1-3 inches in the hips as they age from the 18-25 group to the 56-65 group. Busts or chests grow larger too, but only 2-3 inches in men while women grow 4-6 inches.
Compared to the ASTM standard size tables, only 10-20% of most groups fit the standard. The primary reason for the lack of fit is that the population is changing shape, from hourglass to pear shape.
For more information on SizeUSA or to purchase the study, click here.
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